TECHGeek  Co.

Our vision:
A global leader in brands and technologies – our vision gives us a sense of direction and
destination. It captures our aspiration of being the best in everything we do. It is the basis for
what we all stand for as one company. Our vision and our values guide the choices and
decisions our employees make every day.
Strategy
Our strategy is built on the foundation of our corporate values and will drive our successful
development in the coming years in order to achieve our long-term vision for Henkel:
to become a global leader in brands and technologies.
In order to steer the focus of the entire organization toward our strategy and ensure its
successful implementation, we have defined four strategic priorities: Outperform – Globalize –
Simplify – Inspire.
The basis for our strategy was a detailed analysis of major long-term market trends. We
identified three megatrends, which will affect our different businesses over the next years:
consolidation, emerging markets and speed.